I helped support digital communications for Pillsbury across Instagram, Facebook, TikTok, and Pinterest, working on both strategic campaigns and playful, scrappy content aimed at engagement. I collaborated on partnership graphics, including the Macy’s Thanksgiving Day Parade and Wicked, and helped create visuals for the website and weekly emails. I also helped make sure visuals remained cohesive and consistent across all digital channels.

I had fun bringing the Doughboy to life, dressing him in new costumes to showcase his fun, bubbly personality, or featuring him with product packaging. Working with creative partners across agencies and our internal team, I contributed to designs that kept the brand fresh and engaging across digital channels.

Key Deliverables
Social media graphics, email and website visuals, partnership graphics, campaign assets