Pillsbury
I help support digital communications for Pillsbury across Instagram, Facebook, TikTok, and Pinterest, contributing to both strategic campaigns and playful, scrappy content designed to drive engagement. I also help create visuals for the website and weekly emails, ensuring cohesive, consistent design across all digital channels. I have also contributed to select partnership graphics, including collaborations with The Super Mario Galaxy Movie and Wicked, which expand across social and email communications.
A highlight of the work is dressing the Doughboy in outfits to match the season, placing him alongside product packaging, or interacting with playful elements to showcase his fun, bubbly personality.
Working with creative partners across agencies and our internal team, I contribute to designs that keep the brand fresh and engaging across digital channels.
Key Deliverables
Social media graphics, email and website visuals, partnership graphics, campaign assets
Digital Communications
Client
General Mills, Pillsbury
Agency
Ingredient
Creative Direction
Jenny Salita, Neil Bertucci, Tina Sims
Copywriting
Courtney Bade, Gabby Vanden Avond, Joanna Wing, Laine Bergeson
Social
12 Days of Giveaways: A Christmas-inspired advent calendar social giveaway promoted on TikTok, featuring doors that open to reveal each day’s prize on the following slide.
Poppin’s Surprise Birthday Campaign: Instagram social campaign. Some assets were not used in the final campaign but helped convey the initial concept.
