As the primary graphic designer for Box Tops for Education, I bring strategy and personality to the brand’s visual communications across digital and print. Working closely with copywriters and content strategists, I approach each project with a challenge-solution mindset, creating thoughtful designs that move the brand forward. I ensure brand visuals remain cohesive and consistent across all communication channels.
My work supports two key audiences: internal coordinators who champion the program in schools and the broader public. Designing for both informs my approach and helps ensure every piece is engaging to the audience, effective, and aligned with the brand’s mission.
Key Deliverables
Social media graphics (static and motion), email campaigns, Canva templates, website visuals and UX enhancements, merchandise, print materials, campaign designs, logos, and comprehensive visual strategy.
Box Tops for Education
Client
General Mills, Box Tops for Education
Agency
Ingredient
Creative Direction
Neil Bertucci, Tina Sims
Copywriting
Courtney Bade, Joanna Wing, Laine Bergeson
Pep Rally video
Box Tops for Education hosted their first Pep Rally over Zoom in 2024 to kick off the new school year. As the designer, I brought the concept to life through thoughtful layout design, using storytelling and movement cues to create a motivating, cohesive experience that pushed the brand forward in a new, fresh way.
Copywriter: Joanna Wing | Animation Designer: Jenny Salita
Assorted brand visuals