I serve as an extension of the Box Tops for Education team as their primary designer for print and digital communications. Working closely with copywriters and content strategists, I bring strategy and personality to the brand's visuals, creating thoughtful designs that move the brand forward. Each month, I develop fresh visuals while maintaining cohesion across all channels, including the website, Instagram, Facebook, email, and the Box Tops app. I also contribute to fun campaigns such as Teacher Appreciation Week and Coordinator Appreciation Month, using playful design to engage the audience and reinforce the brand’s mission.

My work supports two key audiences: Coordinators, volunteers who champion the program in schools, and the broader public.

Key Deliverables
Social media graphics (static and motion), monthly emails, custom Canva templates, website visuals and enhancements, merchandise, print materials, campaign designs, logos, and comprehensive visual strategy.

Box Tops for Education

Client
General Mills, Box Tops for Education

Agency
Ingredient

Creative Direction
Neil Bertucci, Tina Sims

Copywriting
Courtney Bade, Joanna Wing, Laine Bergeson

Pep Rally video

Box Tops for Education hosted their first Pep Rally over Zoom in 2024 to kick off the new school year. As the designer, I brought the concept to life through thoughtful layout design, using storytelling and movement cues to create a motivating, cohesive experience that pushed the brand forward in a new, fresh way.

Copywriter: Joanna Wing | Animation Designer: Jenny Salita

Assorted brand visuals

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Pillsbury