Box Tops for Education
I work closely with the Box Tops for Education team as one of their designers, creating content across digital and print.
The content reaches two main audiences: Coordinators, the volunteers who champion Box Tops in their schools, and the broader public. The brand spans 2.1M Facebook followers and 67.7K Instagram followers, along with monthly emails reaching 970K+ subscribers.
Day to day, I create visuals for social, email, site, and the app, ensuring that content feels cohesive across channels. I also help with merch designs for the online shop, presentations, partnership and campaign graphics, flyers, and any other materials the brand needs throughout the year. I work within the existing Box Tops brand (which recently underwent a refresh in Fall 2026) while continuing to evolve the content and find new ways to keep it feeling fresh.
My claim to fame is bringing the Box Tops logo to life as a mascot in 2023. Since then, the character has been implemented throughout the app and nicknamed “Boxy.”
Key Deliverables
Social graphics, monthly emails, Canva templates, website and app graphics, merch, print materials, flyers, influencer boxes, presentations, and campaign key visuals, among others.
Client
General Mills, Box Tops for Education
Agency
Ingredient
Creative Direction
Neil Bertucci, Tina Sims
Copywriting
Courtney Bade, Joanna Wing, Laine Bergeson
Pep Rally video
Box Tops for Education hosted their first Pep Rally over Zoom in 2024 to kick off the new school year. As the designer, I brought the concept to life through thoughtful layout design, using storytelling and movement cues to create a motivating, cohesive experience that pushed the brand forward in a new, fresh way.
Copywriter: Joanna Wing | Animation Designer: Jenny Salita
Assorted brand visuals