Beyond the Seed Learning Center is a fictional non-profit focused on hands-on learning, community relationships, and farm-to-table practices. Designed as a youth summer camp, the Learning Center encourages curiosity and new experiences rooted in farm sustainability.

The branding uses soft, playful forms while remaining professional to appeal to both youth and adults. The color palette draws from the bright, bold colors of produce grown on the farm. The CRS campaign, Let’s Grow Together, encourages community involvement by supporting local restaurants and features a custom wordmark that mirrors the Learning Center’s branding.

Key Deliverables
Apparel, digital assets, brand identity, campaign design, illustration, print materials, and signage