I supported Betty Crocker’s digital communications across social, site, and email, including Instagram, Facebook, and Pinterest. My work spanned both strategic campaigns and recipe-driven content, with a focus on maintaining brand consistency while keeping visuals approachable and food-forward for the everyday baker.

I also led the design for a new Pinterest strategy, developing templates that aligned more naturally with the platform’s blogger-style content. By pulling back on heavy branding, the work allowed the food to take center stage, helping pins feel more organic and less like traditional ads.

Key Deliverables
Social media graphics, website visuals, email assets, Pinterest templates